The first step to building a recruiting machine is to turn every employee into a recruiter by soliciting referrals.
Sometimes the simplest strategies are the best:

Hire the most amazing people you know
Keep them consistently challenged and happy
Encourage them to bring their most talented friends
Provide an excellent candidate experience
Repeat (until this process inevitably outgrows employee networks)
By the time you get to the point where you're unable to repeat this process, it's likely you've started to develop a dedicated in-house recruiting team.

Lazlo isn't the only one who believes in employee referrals. In a CareerBuilder study, 82% of employers rated employee referrals above all other sources for generating the best return on investment (ROI). Want to learn more? Check out this guide for setting up an Employee Referral Program.